Economist, scientist, business coach - passionate about money's energy. A corporate finance expert, author of publications in authoritative financial journals. Combines her economic expertise with MLM leadership at dōTERRA, promoting natural lifestyle & essential oils for women's well-being in Poland.
Challenges and GoalsEmpowering Sonia's Digital Success
From captivating content creation for Instagram, Facebook, and YouTube to launching an E-Commerce site and leveraging Meta Ads, our team is dedicated to enhancing Sonia's online presence and driving her success. As we embrace the fast-paced digital landscape, let's explore the challenges we encountered and the main goals we set to propel her MLM leadership at dōTERRA to new heights.
Creating engaging content for various platforms
Expanding Sonia's reach and attracting new followers
Developing an e-commerce site to maximize revenue
Shooting and editing educational videos for YouTube
Ensuring the Meta Ads campaign's effectiveness
Unveiling the Remarkable Results
In a remarkable display of teamwork and collaboration, Sonia achieved an extraordinary feat within almost 8 months – reaching the prestigious Platinum rank at dōTERRA, a feat unparalleled in all of Europe. Moreover, Sonia's unwavering determination and our support led her to secure the 5th position in Europe in 2020, earning her a cherished trip to the doTERRA plantation in Albania. Our collective efforts also played a pivotal role in nurturing the growth of the "Zdrowie w kropelce" private Facebook group and the fanpage "Sonia Kozub-Skalska biznes online - energia pieniądza", elevating her online presence and expanding her leadership influence. Through the power of collaboration, Sonia's inspiring journey showcases the tremendous rewards that await when passion, expertise, and unity converge.
The revamped Instagram feed boasted a harmonious color scheme, an organized posting schedule, and visually engaging graphics. Thematic elements, combined with captivating captions, weaved a captivating narrative, drawing the audience into Sonia's journey as a thriving MLM leader.
Creating various graphics for posts played a pivotal role in catching the audience's attention, and conveying important messages. Graphics facilitated the incorporation of clear and visually appealing CTAs, guiding the audience to take specific actions.
Instagram & FacebookSTORIES
Creating stories on social media was a powerful tool in our digital strategy to deepen engagement and foster a more personal connection between Sonia and her audience. Whether it was about new product launches, upcoming events, or live sessions, stories allowed us to share time-sensitive information with her audience in a way that felt immediate and exclusive.
Photo ProductionMay 2021
By collaborating with the talented photographer Margarita Barantseva (Instagram @bcc_bluecardinal), we elevated Sonia's online brand to new heights, showcasing her as a dynamic and influential leader. These captivating visuals, beautifully captured by Margarita, played a significant role in captivating her audience, establishing trust, and driving her remarkable journey of success at dōTERRA.
Photo ProductionApril 2022
High-quality images served as powerful visual assets that enhanced Sonia's credibility, attractiveness, and overall brand perception. We were able to create a captivating visual narrative that resonated with her audience, highlighting her expertise and passion for essential oils. Examples of photoshoot session with photographer Maryna Dmytruk (Instagram @marinesa.ph).
Video ProductionVideos For YouTube
Videos served as a powerful platform for sharing valuable knowledge, insights, and practical tips with audience. Educational videos allowed Sonia to showcase her expertise and in-depth knowledge of essential oils. By presenting well-researched and valuable information, she positioned herself as a credible leader.
Creating an e-commerce site was a strategic move to expand Sonia's reach, streamline the purchasing process, and elevate her leadership journey. This dedicated online store provides a convenient and user-friendly platform for her audience to explore and purchase educational material, essential oils, and related products. By establishing a robust E-commerce presence, we aim to enhance Sonia's online brand, maximize revenue opportunities, and offer a seamless shopping experience to her valued customers.