The Tragedy of Hamlet: Prince of Denmark arrived in Toronto as something truly special — a Shakespeare unlike anything seen before. Created by legendary director Robert Lepage and celebrated dancer-choreographer Guillaume Côté, this world premiere stripped away the words to let movement speak. Presented by Show One Productions and co-produced by Ex Machina, Côté Danse, and Dvoretsky Productions, the show ran at the historic Elgin Theatre from April 3 to 7, 2024.
How do you capture the weight of a world premiere — one led by two of Canada’s most visionary artists — and translate it into ticket sales?
With just a few months before curtain rise, our task was to help launch The Tragedy of Hamlet: Prince of Denmark at Toronto’s Elgin Theatre: a six-show, limited engagement from legendary director Robert Lepage and celebrated choreographer Guillaume Côté, presented by Show One Productions.
At the heart of our mission was a bold idea: “Hamlet like never before.”
Using raw stage footage, we were asked to create a compelling suite of videos that could drive interest and conversions across paid ads, social media, email, and digital platforms. The materials had to be quick, evocative, and versatile — performing just as well on Meta Ads as they did in a targeted e-blast.
In addition to video, we supported the launch with print and digital artworks — including posters, flyers, and custom visuals — and captured both testimonial footage and behind-the-scenes content to fuel the show’s long-tail impact.
The result was a high-performing suite of 15- and 30-second videos tailored for paid advertisements across various formats. Additionally, we edited engaging discussions between Lepage and Côté, along with personalized invitations from the actors.
We also filmed pre-show talks and captured real-time audience reactions to keep the momentum going — laying the groundwork for future promotion and long-term storytelling.
Beyond video, we delivered visual assets for both print and digital platforms, helping shape the full creative language of the production.
It started with a vision — and a folder of raw footage. From there, we moved fast, working closely with the Show One Productions team to understand the artistic direction, identify key moments, and build a visual narrative that would speak across audiences and platforms. We created multiple cuts of the promo video to match different placements and formats. Our team handled everything from selecting standout moments to crafting fast-paced edits, adding motion graphics, and aligning every frame with the performance’s mood. Every asset was created to serve a purpose: drive urgency, spark curiosity, or deepen connection.
We transformed raw stage recordings into a suite of high-impact videos designed for multiple platforms. From dynamic 15- and 30-second cuts to longer-form edits, our team handled cutting, motion graphics, pacing, and sound—aligning every frame with the performance’s tone and mood.
Our team captured pre-show talks and real-time audience reactions—giving the campaign a human voice and emotional depth. This on-site footage helped turn the promotion into a layered story, with testimonial content and behind-the-scenes glimpses that brought viewers closer to the experience.
From posters to digital assets, we created visual materials that echoed the show’s atmosphere and message. The designs supported advertising, email campaigns, and social content—making sure the look and feel of the production carried through every touchpoint.
The world premiere of The Tragedy of Hamlet: Prince of Denmark made a powerful mark in Toronto, with six unforgettable performances at the historic Elgin Theatre. From fast-turnaround promo videos to emotional audience moments, we helped bring the story beyond the stage. On the photo below: premiere in Toronto at Elgin Theatre.
