The Tragedy of Hamlet
The Tragedy of Hamlet: Prince of Denmark:
During the collaboration with ShowOne Productions, Sprobuj Digital Agency undertook the video production and creation of some graphical artworks for 'The Tragedy of Hamlet: Prince of Denmark,' a highly anticipated world premiere co-produced by Ex Machina, Côté Dance, and Dvoretsky Productions.
WORK HIGHLIGHTS:
Challenges and Goals
Video Production and Artworks for Theatrical PerformanceCommencing work on promoting 'The Tragedy of Hamlet,' our primary objective was to encapsulate the essence of this production through a diverse array of video formats and comprehensive graphic design solutions for posters, flyers, and digital platforms tailored for the Russian-speaking community. As Robert Lepage and Guillaume Côté transcend traditional dialogue, captivating audiences with a mesmerizing performance reliant solely on movement, music, and innovative set design, our challenge lies in effectively conveying the distinctiveness of the performance through video content. Additionally, we conducted video recordings of audience feedback sessions after performances.
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Capture the essence and innovative spirit of the performance in promotional materials.
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Develop compelling video content that resonates with diverse audiences, leveraging different formats and platforms to maximize engagement and reach.
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Emphasize the distinctive elements of the production.
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Tailor video content for specific platforms and audience preferences, optimizing for viewing experiences across various devices and channels.
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Conduct video recordings of audience feedback sessions post-performance.
Results Achieved After Working on the Project
As a result, our team at Sprobuj Digital Agency successfully crafted 15-second and 30-second videos tailored for paid advertisements across various formats. Additionally, we edited engaging discussions between Lepage and Côté, along with personalized invitations from the actors. Our tasks also encompassed the creation of video content optimized for e-blasts, YouTube, and various social media platforms, ensuring widespread dissemination of the production's essence.
Furthermore, we recorded audience feedback sessions post-performance, enriching our repository of valuable insights for future endeavors. In addition to our video productions, our team delivered some of the artworks and print graphics, complementing our comprehensive promotional strategy for 'The Tragedy of Hamlet.’
VIDEO PRODUCTION
Advertising videosWe crafted 15 and 30-second videos in various formats, specifically optimized for use in paid advertising campaigns. Our primary objective was to convey to the audience that 'The Tragedy of Hamlet: Prince of Denmark' was a highly anticipated world premiere. We aimed to evoke excitement and fascination in viewers, motivating them to secure their tickets for the performance.
VIDEO PRODUCTION
YouTube, E-blasts & Social MediaWe edited engaging discussions between Lepage and Côté, along with personalized invitations from the actors. Our task was the creation of video content optimized for e-blasts, YouTube, and various social media platforms, ensuring widespread dissemination of the production's essence.
VIDEO PRODUCTION
TestimonialsOur team at Sprobuj Digital Agency recorded post-performance audience feedback sessions, enhancing repository of valuable insights for future endeavors.
Graphic design
Print & digital graphicsOur team delivered a selection of artworks, further complementing the comprehensive promotional strategy for 'The Tragedy of Hamlet.' These visual elements served to enhance the overall aesthetic appeal and storytelling of promotional materials.
