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Slava’s Snow Show

Locations: Toronto, Canada
Timeline: October 2023 to December 2023


Slava’s Snow Show:

In collaboration with ShowOne Productions, our team at Sprobuj Digital Agency created commercial, sizzle reel and videos for paid advertising for Slava's Snow Show - a universal and timeless theatrical poetic spectacle.


  • Production

Challenges and Goals

Video Production for Theatrical Show

Commencing work on promoting Slava's Snow Show in Toronto for the 2023 Christmas season, our objective was to encapsulate the enchanting essence of this renowned production through various video formats. Slava's Snow Show is a unique blend of theatrical magic and silly fun, promising an unforgettable experience for audiences. Therefore, our task was to effectively promote the show and boost ticket sales by creating engaging video content tailored to different platforms and audience preferences.

  • Create compelling video content that captures the essence of Slava's Snow Show.

  • Tailor content to maximize engagement across platforms.

  • Drive ticket sales by showcasing the show's unique appeal.

  • Generate buzz and anticipation for Slava's Snow Show's Toronto Christmas performances.



We crafted a 30-second commercial video to showcase the essence of the show. This video highlighted a wondrous, fantastical production that fosters a sense of togetherness. Our primary task was to convey to the audience that Slava's Snow Show is a must-see for the holiday season. This commercial aired on CTV/CP24.


Sizzle Reel

Our team curated a dynamic 1-minute video for distribution on the YouTube channel, eblast, and social media platforms of ShowOne Productions. This sizzle reel was used to highlight information about the show, tell a compelling story, showcase testimonials, and convince the audience that Slava's Snow Show is a must-see for the holiday season.


Videos for Paid Advertising

We meticulously crafted 15 and 30-second videos in both square and vertical formats, optimized for use in paid advertising campaigns. Our primary objective was to evoke excitement and fascination in viewers, motivating them to secure their tickets to the show.