Cherry Orchard Festival is a New York–based organization that brings world-class theater and music productions to audiences across the U.S. Each year, they curate a new season of shows — from classical concerts to bold contemporary plays — featuring celebrated international talent. Their mission is to make global culture accessible, alive, and exciting across North America, while expanding access to the arts.
Following a successful collaboration during the 2023–2024 season, we continued our partnership with Cherry Orchard Festival to support their next cultural season — a series of six ambitious productions spanning classical music, theater, French-language concerts, and even a film festival.
This time, the stakes were higher: new cities, new audiences, and new languages.
Cherry Orchard Festival tasked us with leading the promotional effort for their 2024–2025 season — ensuring strong visibility and ticket sales across a complex mix of genres and geographies.Our challenge wasn’t just to sell tickets, but to find the right message for the right people in the right place — whether in Houston, Boston, French-speaking communities across North America, or Polish-speaking fans of Joe Dassin in Chicago and NYC.
On top of that, we had to move fast: one major show was rescheduled at the last minute, requiring a complete marketing reboot.
Across six productions, we helped drive over 23.5K ticket sales. The strongest impact came from a powerful combination of Meta Ads, Google Ads, and highly effective email marketing — all of which played a crucial role in reaching the right audiences and converting interest into action.
The Cherry Orchard Festival’s digital presence experienced a significant boost. On Instagram, the account received 1.8 million views and reached 646.3K users — a 255% increase — along with 1.5K new followers. Facebook recorded 6.3 million views and a reach of 1.8 million, marking a 433% increase, and brought in 1.3K new followers. Organic content performed exceptionally well, with posts reaching up to 550K and generating over 30K reactions, while Reels surpassed 500K in reach and received over 50K engagements.
Our advertising campaigns drove more than 175K visitors to the website and event landing pages, with consistently strong click-through and conversion rates across all platforms. In addition, targeted eblast campaigns helped boost visibility, nurture engagement, and drive final-stage ticket purchases.
Every production had its own story, tone, and audience — and we treated each one like a stand-alone campaign. From digital strategy to visual identity and multilingual targeting, every element was carefully crafted to resonate with the people it was meant to reach.
We created dedicated webpages for each project — clean, conversion-focused, and easy to navigate — with built-in tracking for campaign performance. Our design team delivered a full creative package: posters, flyers, print ads, digital banners, and custom event teasers and promo videos that helped build excitement and drive engagement across platforms.
Our paid media strategy focused on Meta and Google Ads, with segmented campaigns for each show — tailored by language, geography, and interest. Meta drove performance with high-converting creative, while Google Ads captured real-time intent. Email marketing played a valuable supporting role, delivering timely, localized content that kept audiences engaged and traffic flowing.
This season, we expanded into French- and Polish-speaking markets — adapting ad copy, subject lines, and artworks for cultural relevance and clarity. Every step of the funnel was localized to connect on a human level.
From video teasers to real-time updates, we built a stream of content that kept audiences engaged across platforms. Our reels and cutdowns sparked conversation, while posts invited comments, tags, and shares. One Instagram video reached over 500K views organically. We didn’t just promote shows — we built buzz and community around them.
We took six distinct cultural experiences and connected them with the right audiences, in the right cities, at the right time. Through strategy, storytelling, and smart execution, we made people care, click, and show up. We helped drive over 23.5K ticket sales — turning bold programming into sold-out performances. Photos below: different shows from the season. Photo credit: Cherry Orchard Festival.
