The Biggest French Sensation of the Decade
A full-service marketing support for four U.S. stops on Édith Piaf’s 110th Anniversary World Tour
Project
Piaf! The Show
Timeline
October 2025 - February 2026
Location
U.S. multi-city tour
Solutions
Full-service event marketing
A Global Tribute to Legendary Édith Piaf
Part concert and part theatrical tribute, Piaf! The Show brings Édith Piaf’s life and legacy to the stage through the songs that made her immortal. Performed by Nathalie Lermitte with a full live band, the production follows Piaf’s career through her most unforgettable music, layered with scenography and projected visuals. With over 1,000 performances and more than 1 million tickets sold worldwide, the show was presented by Cherry Orchard Festival in Los Angeles, Miami, Atlanta and Houston as part of Édith Piaf’s 110th Anniversary World Tour.
The Challenge
Promoting Piaf! The Show meant reaching a very specific audience across four different U.S. markets, each with its own dynamics. We needed to connect with French-speaking audiences, French expats and culturally curious English-speaking buyers, all while keeping the campaign cohesive from city to city. The show also had to stand out in a competitive live entertainment landscape, especially in markets like Los Angeles, where similar productions were in the mix. The challenge was to build a campaign that felt relevant in every market while still staying true to the show’s identity.
The Outcome
The campaign helped turn all four dates into sold-out performances, with more than 4,500 tickets sold across Los Angeles, Miami, Atlanta and Houston. Alongside ticket sales, it generated 6,8M impressions and more than 58K event landing page visits through Meta Ads and display advertising. To support the rollout, we created a full set of campaign materials across video and design, including a YouTube teaser, ad videos, and digital and print graphics, while email marketing and partner support helped keep momentum strong and drive the show to sold-out results.
Campaign Results
We helped bring Piaf! The Show to four U.S. cities with strong results across every channel
Sold-out performances
Tickets sold across the run
Event landing page visits
How We Got There
We built a multi-city campaign to introduce audiences to the biggest francophone success of the decade
We started by shaping the campaign around the audiences most likely to respond: French-speaking communities, French expats and English-speaking audiences with a strong connection to music, culture and live performance. That gave us a clear targeting structure while helping each city speak to the right people in the right way. Our core message was simple and strong: Piaf! The Show is the biggest French sensation of the decade. Closer to the show dates, we added a more immediate hook: Direct from Paris! From posters, flyers, and print ads to digital assets, landing pages, video edits and social content, we built a campaign system that stayed visually consistent across every channel. Alongside the creative rollout, we ran paid campaigns, sent email blasts and worked with partners to expand reach and build momentum as each show approached. This mix helped support ticket sales from different angles and kept the campaign active across all four cities, right through to sold-out performances.
Creative Production
We built the creative foundation of the campaign across design, video post-production, and a dedicated landing page, making sure the show looked recognizable and consistent at every audience touchpoint.
Performance Marketing
We combined Meta Ads, Google Ads and email marketing to drive awareness, traffic and ticket demand, resulting in 10K+ conversions and 30K+ unique website visits.
Social Promotion
Social media and community-based promotion helped us keep the campaign active and visible beyond paid advertising alone.
To Sum It Up
A four-city sold-out run... A campaign we were proud to build...
There was something exciting about this project from the very beginning. A world-famous tribute, a major anniversary tour, four U.S. cities and audiences ready to show up for it. Helping Piaf! The Show move through Los Angeles, Miami, Atlanta and Houston with a strong, cohesive campaign and seeing every date sell out, made this one especially rewarding to be part of.
